Latin for light, Lux is an independent market research firm that prioritizes the illumination of insights. Quantitatively and/or qualitatively, we explore the behaviours, perceptions, needs and wants of your audience to help you better understand and define your opportunities.
Conducting research for start-ups necessitates unique methodologies. Lux Labs are based on the Lean Startup process.
Lux clients find their research advanced further – beyond the reams of data, stacks of charts, and pages of interview transcripts – to illuminate market opportunities, and help make better, informed choices for their business.
From global corporations to local non-profits, our experience covers a wide variety of organizations and sectors.