A Full Report of Peering “Through the Keyhole” During COVID-19

8/6/2020   By: Lux Insights

According to English author Arnold Bennett, “Any change, even a change for the better, is always accompanied by discomforts.”

As the COVID-19 pandemic enters new phases of growth, plateau, and decline around the world, the discomforts of the pandemic have been more apparent in our lives. However, it is important to remember that no one is alone in experiencing these discomforts, and that the pandemic has also brought along silver linings to many aspects of our lives amidst the uncertainty.

Driven by our own curiosity and experiences during the pandemic, we wanted to explore these discomforts and silver linings during COVID-19:

  • How have people’s relationships with themselves, their loved ones, and their community, changed during this time?
  • How have people changed how they act, think, and feel, day to day?
  • How have people not changed since the pandemic?

Partnering with the world’s largest first-party data and insights platform, Dynata, we set out to gain a deeper understanding of what happens behind closed doors, peering ‘through the keyhole’ into the lives of everyday Canadians and Americans. In early June, we spoke with over 1,600 Canadians and Americans from a variety of regions, backgrounds, and ages to see how their lives have been intimately affected by the pandemic.

Following the release of our 5 key findings, we are excited to share a full report containing more findings and first-hand experiences from our Through the Keyhole study, available here (will open in new tab).

 

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