Use Brand Research to get customers in the door and Customer Experience (CX) Research to keep them
Brand research and customer experience research are essential to business growth. Both types of research have an inherent focus and that is the customer. When a brand shows consistency in how it represents itself, and people understand what it is and what it does, they are much more inclined to become a customer. Furthermore, when customers are satisfied with their experience, they will be more likely to return. Understanding both how you are perceived and how you perform are equally important.
|
|
|
If you’re interested in learning more about how Lux can partner with your team to conduct brand or customer experience research, feel free to reach out to us.