Solutions - Innovation & New Concept Testing

AI Child Safety App Concept Test

The Challenge

In partnership with a start-up incubator, Lux worked to help optimize the launch of an AI-powered app. Our client wished to better understand the pain points and attitudes of parents and schools towards child travel safety and explore their perceptions of the app concept.

The Solution

Lux conducted in-depth interviews among parents and schools across Canada. Parents were selected to achieve a mix of household composition (number/age of children), method of transportation to school, and region. School participants worked for a Kindergarten or elementary school in Canada.

The Outcome

The research allowed our client to better understand parents’ and schools’ interest in the app. Lux uncovered opportunities to strengthen the target audience’s perceptions of the app for the launch, detailing aspects and features to emphasize. Additionally, Lux provided insight on pricing and capabilities to further increase interest and usefulness of the platform.

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