The Challenge
A national furniture retailer commissioned research to better understand its positioning within the marketplace. This included measuring brand perceptions within a competitive context, identifying shopping and purchasing behaviours and channels, drivers of consumer preference in the category.
The Solution
A multi-phased program included
- Secondary research
- Interviews with Client Executives/Stakeholders
- Qualitative research via Online Discussion Board
- Online Survey
- Focus Group with Category Influencers
The Outcome
Our client collaborated closely with us through each stage, with purposeful activation workshops and stakeholder sessions at different phases of the program. This culminated with a half-day session with the leadership team representing all areas of the organization to activate insights and recommendations from the research into next steps.
