Solutions - Market Segmentation & Persona Development

Consumer Insights Research

The Challenge

Objectives of this research were to understand the market potential to acquire new customers, inspire new people, and strengthen the brand’s relationship with existing customers.

The Solution

Lux conducted an online survey and virtual focus groups with relevant US and Canada consumers.

The Outcome

Insights gleaned from this research helped the client to improve its relationship with their customers and identify ways to attract prospective customers.

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