Solutions - UX Testing

Healthcare App Exploratory Qualitative Research

The Challenge

In the early stages of product development, our client needed research to understand the potential of a new healthcare app designed for Canadian health professionals and their patients.

The Solution

Lux conducted interviews with health professionals including General Practitioners, Cardiologists, and Endocrinologists to understand existing processes, gain initial feedback on the product idea, explore key features and pricing expectations and the decision-making process around new tech in healthcare.

The Outcome

Insights gathered through our research directly informed our client’s proposition, proposals for further funding, and their platform design process.

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