The Challenge
A development company was challenged with a goal to get into the minds of customers and prospects to optimize investments in critical business decisions regarding home design, sustainability, and wellness features.
The Solution
Lux conducted an online survey with 3 key audiences including: Future Homebuyer Prospects, Existing Prospects from their list, and Homeowners from their list.
The Outcome
The research helped inform the home of the future; how families use their homes now (vs. pre-pandemic) as well as interest in features and designs to inform future strategies. It helped uncover purchase motivations and financial thresholds around green building technology, smart home technology, and wellness design/integration.It also shed light on what drives purchase motivations and decisions, not only from a functional perspective, but also from a social lens.
