Solutions - Innovation & New Concept Testing

Maximizing Total Sales Potential by Informing Exercise Equipment Portfolio

The Challenge

A premium exercise equipment brand wanted to launch two products into market with the goal of maximizing total sales units and to reach new target audiences. They were challenged with understanding what products to select, how to optimize the feature offering and at what price point to offer them. Their chief goal was to understand how they can maximize total sales units through the right portfolio.

The Solution

Lux designed 2 phases. The first phase focused on an in-depth analysis of the price for each product in the portfolio using TUR analysis to determine the best price for each concept for largest reach and understand performance against competitors. Phase 2 tested more finalized concepts.

The Outcome

The team left with comprehensive information around what combination of products, along which price points would yield the best portfolio combination for market growth.

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