Solutions - Brand Positioning

Name Testing for a New Premium Skincare Product

The Challenge

Lux partnered with a premium European skincare company to identify the best potential name for a new product. In addition to determining the winning name, research also needed to identify which consumer groups (profiles and lifestyles) are the most likely to gravitate towards the various name options.

The Solution

Lux designed an online survey. To qualify, respondents had to reside in USA or France, be extremely affluent (measured through income and/or investable assets) and have purchased or be likely to purchase premium skincare products.

The Outcome

Research pinpointed which name had the best potential, as well as which affluent audiences the name most strongly resonates with. Since conducting this study, we have conducted a study on positioning to further inform product launch.

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