The Challenge
Our client, a European based manufacturer of products for RVs, was less familiar with the recently launched North American market.There was a need to conduct research to better understand this audience. Insights were sought to optimize product design and development efforts, as well as inform communication strategies.
The Solution
An online survey was designed and launched to RV owners in USA and Canada.
The Outcome
Our client gained clarity on existing RV usage, behaviors, and pain points s to ensure that its products are relevant to consumer lifestyles. A profile of North American RV owners also helped to better understand this relatively new market.
