The Challenge
Our client, a not-for-profit member organization, commissioned a multi-phased real estate market research study to understand the perspectives of Managing Brokers in BC, to inform their strategic plan to better support Managing Brokers.
The Solution
The project included a secondary scan to examine existing materials, in-depth interviews and focus groups with Managing Brokers and Associate Brokers, and a survey fielded to ~200 Managing and Associate Brokers in the province.
The Outcome
Insights from the commercial real estate market research highlighted the challenges facing Managing Brokers and their preferences for industry supports, which informed our client’s strategic roadmap for the next 5 years. Lux facilitated a one-day activation workshop to bring findings to life and to develop the roadmap with the client team.
