The Challenge
Our client, a virtual healthcare service provider, was interested to better understand its standing within the marketplace to help strengthen its leadership position. Specific challenges included measuring and tracking key brand metrics, determining motivators and barriers to usage, and profiling the target market.
The Solution
A 12-minute online survey, fielded in two languages, engaged 1,000n+ consumers and customers. Analysis included Brand Health and Max-Diff/Trade-Off Analysis.
The Outcome
Our client gained a better understanding of what patients are seeking when considering a virtual healthcare service provider, and what are the concerns to address. The client also learned who are the competitors to be watchful of, and how our client stacks up against them as well as how our client could better compete going forward.
