Lux Insights - Vancouver, BC - Seattle, WA

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Lux opens Seattle office with Jay Levinger as Managing Director

Lux opens Seattle office with Jay Levinger as Managing Director
By: Lux Insights

We’re excited to announce that we’ve recently opened a Seattle office to help support our customers and continued growth in the US market.

Jay Levinger will lead the office and comes to Lux with extensive market research, marketing strategy and strategic planning expertise working with brands like Procter & Gamble, Johnson & Johnson, Kimberly-Clark, Microsoft, and HackerAgency (an Interpublic Group agency).

“Over the years, I’ve worked with Lux as a client and was always blown away by the caliber of the team and the quality of the results. Lux has a unique ability to clearly articulate the key insights and emphasize the implications in a way that moves from the ‘what’ to the ‘now what’; and they’re fun a team to work with. I couldn’t be happier to be part of the Lux team!”

Jay lives in the Queen Anne neighborhood of Seattle with his wife, teenage son, and Vizsla dog. In his spare time, you can usually find Jay hiking around the PNW, watching youth lacrosse, and endlessly throwing the ball to try to tire his dog.

 

Lux Grows with a New Vice-President – Jeff Jefkins

Lux Grows with a New Vice-President – Jeff Jefkins
By: Lux Insights

Lux Insights kicked off 2017 by welcoming Jeff Jefkins to the team. Jeff brings with him 20 years of research consulting experience. He has a deep expertise in:

  • Ensuring clients obtain high ROI from their insight community panel programs from his time at Vision Critical. This includes focusing on innovation, experimentation, member engagement and internal stakeholder collaboration.
  • Brand and advertising research from his time at Ipsos Connect (formerly Ipsos ASI). This includes brand positioning and health, competitive assessments, communications testing and in market brand and ad tracking.
  • Learning and applying knowledge to client solutions both within and across sectors (which he tremendously enjoys). He has had the privilege of working with smaller organizations, where often he has been able to see how the insights work can have a profound impact on the business – to large global brands such as Amazon, Nordstrom, Warner Bros, VISA, Westjet and L’Oréal.

“Joining the team at Lux is a great fit for me. They have such a strong reputation –from nailing those important project details, strategizing on the big picture insights, and killing it with best in class visual story telling reports and presentations. And hey, how can you not love a team that treats you to lunch, dinner and drinks on your first day!” – Jeff

On top of his research skills…

  • Jeff and his partner Armand have lived in Vancouver’s vibrant Gastown area for the last 10 years (they even had a stint owning a small restaurant café there!) and they enjoy exploring the ever-changing food scene in his neighborhood.
  • Jeff loves watching DIY home renovation shows with the hopes that it will inspire him to finish the long list of projects he and his partner have for their townhouse.
  • He blames the big loves of his life as keeping him sidetracked – their two dogs; Hudson, a 2 year old Cavalier King Charles Spaniel/mini Australian Shepherd mix and Macy, a 3-month old Shetland Sheepdog. If you walk the streets of Gastown on the weekends, you will likely catch them out on a stroll or romp in the park.

Our Values

CoreValue1

Curious:

Each of us gravitated to our industry because we are inherently curious and motivated by a thirst to always be learning.
CoreValue2

Courageous:

We aren’t afraid to try new things in order to provide a better experience for our clients, for our respondents and for ourselves. We stand behind our ideas and recommendations, and we have the courage to explore new thinking.
CoreValue3

Optimistic:

Underlying everything we do is a powerful belief that things can be better. It’s what enables us to continue to grow, both professionally and personally.
CoreValue4

Integrity:

We believe in standing by our word. We strive to always do what is right for our clients, partners and ourselves.