Lux President Claire Booth will be speaking on what we can learn from the stand-up greats at the upcoming QRCA conference in Orlando, Florida. Read more for a description of her presentation here. Or better yet, come to Orlando in October – details are in our Events section.Claire will be presenting: I want Louis C.K. on my team! – Comedians as Masters of Insight
“It’s so true!”; “That’s exactly what I do!” We often laugh the hardest when a comedian lands a joke close to home. They describe something we do in a way we’ve never thought of before. To get the joke right takes a lot of insight. What can we learn from comedians like Louis C.K. and Jerry Seinfeld? How can we land our insights as powerfully as they land theirs with their audiences? Using interviews with stand-up comics as well as some examples from comedic masters, this presentation will look at qualitative research from a different angle.
What attendees will learn:
- How do comedians think insightfully and what do they know that we don’t?
- Comedians talk about the “craft” of comedy. We as qualitative researchers also have a craft. How can we develop and hone our craft using comedians’ tools and techniques?
- An insight is only powerful if it is communicated properly. What can we use from these masters of delivery to elevate our presentations