Colliers
“Lux have been a fantastic partner to work with. Not only did they bring deep research experience to the table, they were also highly flexible and helpful in communicating and building engagement in our research findings across the globe. A real extension of our team and a great partner”.
– Rob Gubas
Former Vice President of Global Marketing,
Colliers International
Former Vice President of Global Marketing,
Colliers International
THE BACKGROUND
- Colliers International is the world’s 3rd-largest commercial real estate services firm, with 482 offices in 62 countries.
- Colliers embarked on a global initiative to unite and revitalize its brand. Lux worked with Stoke, Colliers’ brand design agency, to reveal current positioning across global markets and help direct positioning to maximize client preference as well as create differentiation for the brand.
THE GOAL
Unite and revitalize a global brand by finding triggers for differentiation.
HOW WE GOT THERE
- C-Suite and VP level interviews
- Global six-language brand survey (clients, non-clients, employees)
THE BIG IDEA
WHAT WE LEARNED
Lux provided the brand pillars that must hold true across the organization to meet client needs as well as create a unique position in the market place.
THE RESULT
- Deep level of engagement across the organization
- Focused brand strategy and pillars for differentiation
- Comprehensive, global brand design developed by Colliers/Stoke to communicate findings and actions to staff around the world
