Why Lux?
Latin for “light”, Lux is a custom market research firm, based in Vancouver, BC and Seattle, WA since 2009. We tailor our solutions to help our clients see further – past the ‘what’ to the ‘now what.’
Holistic approach
We take a holistic approach to research, pulling in experts, wider trends, category insights and secondary data to contextualize our findings.
Insights into action
We don’t stop at the research stage. Our reporting, presentations and workshops emphasize the implications—the ‘now what’s,’ and we work with leading branding, design and public relations partners to help clients put their research to work.
Independent and agile
Our size and independent status mean we stay well clear of big-firm bureaucracy and limitations. We work with dozens of fielding/recruiting partners so that we can find the best fit—and the best deal—for our clients.
Research “un-geeked”
We’re serious about research, but we don’t believe in dry reporting or painful PowerPoints. Our reporting and presentation styles engage our clients in meaningful and approachable ways.
