We are experts in asking the right questions in the right way. We conduct all forms of qualitative and quantitative research, but specialize in the following areas:
Getting beneath rational thinking (often using behavioral economics).
- In-person or online focus groups
- Depth interviews
Brand Positioning/ Strategy
Revealing leverage points for differentiation and guiding brand leadership.
- Brand health measurement
- Customer/ employee brand exploration
- Brand/ sub brand architecture measurement
- Category drivers
Business to Business
Tapping into busy professionals who don’t have time for traditional research.
- Telephone/ in-person depths
- Working with industry associations
- Site visitations
Screening, optimizing and guiding new ideas to maturity.
- Concept screening and testing
- Line optimization
- Product clustering
- Message/ benefit testing
Understanding the current state and setting a foundation of knowledge.
- Awareness, attitude and usage
- Needs analysis/ need state identification
- Secondary research/competitive intelligence
“Lux has been a great partner in helping to deliver sound and actionable data in support of our brand research. From strategic planning, to day to day tactics, through to executive report outs, the team has delivered exceptional service and strategic guidance, and we’ve valued their expertise at all levels in our organization.”
Worldwide Public Relations
& Brand Manager, Tektronix