Lux Insights - Jeff Jefkins

Jeff Jefkins

Senior Vice President

PROFESSIONAL

Years experience: 20+
Expertise: Strategy, communications and brand research and customer experience
Previous roles:

Vice President, Customer Success – Vision Critical
Vice President, Client Services – Ipsos

PERSONAL

Loves: His dogs (Cavalier King Charles Spaniel/Aussie Shepherd mix and Shetland Sheepdog), travelling, horror movies & baking
Favourite show: Anything Food Network or HGTV
Proud resident of: Gastown, Vancouver
Academic achievements: BCom. (Honours), University of Manitoba, Finance and Marketing

Email:

Our Values

Curious:

Each of us gravitated to our industry because we are inherently curious and motivated by a thirst to always be learning.

Courageous:

We aren’t afraid to try new things in order to provide a better experience for our clients, for our respondents and for ourselves. We stand behind our ideas and recommendations, and we have the courage to explore new thinking.

Optimistic:

Underlying everything we do is a powerful belief that things can be better. It’s what enables us to continue to grow, both professionally and personally.

Integrity:

We believe in standing by our word. We strive to always do what is right for our clients, partners and ourselves.