Lux Grows with a New Vice-President – Jeff Jefkins

1/29/2017   By: Lux Insights

Lux Insights kicked off 2017 by welcoming Jeff Jefkins to the team. Jeff brings with him 20 years of research consulting experience. He has a deep expertise in:

  • Ensuring clients obtain high ROI from their insight community panel programs from his time at Vision Critical. This includes focusing on innovation, experimentation, member engagement and internal stakeholder collaboration.
  • Brand and advertising research from his time at Ipsos Connect (formerly Ipsos ASI). This includes brand positioning and health, competitive assessments, communications testing and in market brand and ad tracking.
  • Learning and applying knowledge to client solutions both within and across sectors (which he tremendously enjoys). He has had the privilege of working with smaller organizations, where often he has been able to see how the insights work can have a profound impact on the business – to large global brands such as Amazon, Nordstrom, Warner Bros, VISA, Westjet and L’Oréal.

“Joining the team at Lux is a great fit for me. They have such a strong reputation –from nailing those important project details, strategizing on the big picture insights, and killing it with best in class visual story telling reports and presentations. And hey, how can you not love a team that treats you to lunch, dinner and drinks on your first day!” – Jeff

On top of his research skills…

  • Jeff and his partner Armand have lived in Vancouver’s vibrant Gastown area for the last 10 years (they even had a stint owning a small restaurant café there!) and they enjoy exploring the ever-changing food scene in his neighborhood.
  • Jeff loves watching DIY home renovation shows with the hopes that it will inspire him to finish the long list of projects he and his partner have for their townhouse.
  • He blames the big loves of his life as keeping him sidetracked – their two dogs; Hudson, a 2 year old Cavalier King Charles Spaniel/mini Australian Shepherd mix and Macy, a 3-month old Shetland Sheepdog. If you walk the streets of Gastown on the weekends, you will likely catch them out on a stroll or romp in the park.