We’re excited to announce the addition of Nika Kabiri to the Lux team! Nika will be joining as Vice President, Strategic Insights and will be based in our Seattle office.
Nika brings a wealth of expertise in market research and social and consumer behavior experience. Her past clients include Microsoft, PepsiCo, Anheuser-Busch, VMware, Oakley and Bob’s Red Mill.
As an academically-trained Sociologist, with a PhD from the University of Washington, Nika brings a unique perspective to Lux that will allow the company to derive even richer insights for its clients. She leverages academic learnings from psychology, sociology, demography, and behavioral economics in her work.
“I am excited about joining Lux because of our shared desire to truly understand people and how they buy. To do good insights research, you need to be courageous enough to follow your curiosities. Lux is, and that’s why it feels like home!”
Nika is a contributor to the Huffington Post and Seattle Business Magazine and has been interviewed as a thought leader by Forbes and MarketWatch. Nika lives in Bothell with her dog Sasha. When she’s not working, she’s working out and writing.
