Lux News: Jeff Jefkins’ Promotion and a new Lux Brand

9/7/2023   By: Lux Insights

Letter from Claire Booth and Hanson Lok, Co-Owners of Lux

“Today we are thrilled to announce the promotion of Jeff Jefkins to President of Lux Insights.

We have known and worked with Jeff for over 20 years in a number of different capacities. His empathy and care, coupled with his strategic perspective and experience have made him indispensable to our clients and team. Since he joined us six years ago from Vision Critical (now Alida), Jeff has been a driving force in our evolution. As of August 1, Jeff assumes the day-to-day leadership at Lux and Hanson Lok moves to CEO. Claire remains an Advisor to the team.

We again want to thank you, our clients, partners, friends, and family who have supported Lux since we started in 2009. It is only because of your support that all of us at Lux get the privilege of being able to grow professionally and personally.

Please join us and the entire Lux team in celebrating Jeff’s appointment.”

Claire and Hanson

Coming soon… A new brand for Lux

As part of our next chapter, we are excited to announce a brand refresh!

Lux last refreshed our brand in 2017 and since then, the insights industry has changed substantially.  It was time to take an in-depth look at our essence as a company, adapt it and make sure our positioning spoke to the needs and challenges of the 2020s.

We’ve been working closely with our partners at Pendo on our strategy and visual identity over the past 6 months. We are inspired by the results and are now moving into our implementation phase.

Stay tuned, there is much more to come and show in the months ahead!