Lux Presents a Conversation with Chick-fil-A

For Lux’s 6^th anniversary, we are holding a special event with Tom Morder, Chick-fil-A’s Director of Strategic Insights.

With annual sales exceeding $6 billion, Chick-fil-A is one of the largest QSR chains in the US. The Brand has had 48 years of consecutive growth due in large part to listening to its customers. Tom will give us a behind the scenes look at Chick-fil-A’s Voice of the Customer program as well as how the purposeful (and sometimes contentious) Brand navigates public opinion.

For more information or if you are interested in attending, please contact Claire Booth at claire@luxinsights.com

Our Values

Curious:

Each of us gravitated to our industry because we are inherently curious and motivated by a thirst to always be learning.

Courageous:

We aren’t afraid to try new things in order to provide a better experience for our clients, for our respondents and for ourselves. We stand behind our ideas and recommendations, and we have the courage to explore new thinking.

Optimistic:

Underlying everything we do is a powerful belief that things can be better. It’s what enables us to continue to grow, both professionally and personally.

Integrity:

We believe in standing by our word. We strive to always do what is right for our clients, partners and ourselves.