Lux Wins the Qually, QRCA’s Annual Award for Qualitative Excellence

2/13/2018   By: Lux Insights

Congratulations go to Lux team members Lauren McCrae and Nicole Aleong who presented the submission at the 2018 QRCA conference held in Phoenix last month. QRCA is North America’s primary qualitative research organization and the award recognizes the most creative methodology in response to a hypothetical RFP.

We will be donating the $1,000 prize to our charitable partner, G Day, a national event series which celebrates girls’ transition from childhood to adolescence. $1,000 will pay for 10 girls to attend G Day this May. To learn more about our relationship with G Day, click here.

A special shout-out to Lauren McCrae for her 9.9 out of 10 audience score for her session entitled, Using Behavioral Economics to Elevate Your Qual Research Game. We’re so proud of you, Lauren!

Lux Insights regularly attends the annual QRCA conference which helps ensure that we are on top of new trends and techniques in qualitative research. If you are interested in learning more about QRCA, please ask! In the meantime, we’d love to apply what we’ve learned to help meet your research needs.