What does personal branding have to do with moderating? A lot, we found out. The Pacific NW chapter of QRCA invited Katie Bennet, a personal branding expert, to help us better understand and define our personal brands and thus better differentiate ourselves as moderators.
- After spending a couple of hours exploring our personal brands, Katie led us through an exercise where we brainstormed all of the qualities an excellent moderator needs.
- Next, we voted on the top qualities, narrowing them down to the “must-haves”.
- We then had to take a hard look at ourselves and identify which attribute best fit with our authentic selves (and thus our personal brand.)
- As the picture shows, we were amazed to see that almost all of us ended up owning different categories: empathy, strategy, leadership, synthesizer, multi-tasker etc.
As a note to moderators: be loud and proud about your personal brand and what it means for you as a moderator. Odds are, you have a style all your own.
As a note to clients: remember you are working with a personal brand as much as a company brand when you are collaborating with a moderator. Ask your moderator where they excel!
For more information, please contact Claire Booth.
