Build What
You Need
Our primary market research methods are always tailored specifically to your organization and your goals.
Problems we solve
Lux Insights discovers and develops quantitative and qualitative insights that are uniquely relevant to your organization. Backed by independent research and targeted data, these insights draw clear conclusions that lead to direct actionable solutions.
What research solution makes sense for you? Choose a category that best fits your needs below — powered by Lux Insight’s expert primary market research and tailored to your goals:
Brand Performance & Strategy
01
Brand Tracking
Understand how you and your competitors are doing and what levers you can pull to move your brand forward.
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02
Brand Positioning
Identify how your brand is positioned vis-à-vis competitors via competitive analysis.
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03
Message & Creative Testing
Test advertising and message at early-stage strategy, early-stage creative, or late-stage creative development.
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Product & Experience Optimization
04
UX Testing
Improve user satisfaction, support better user engagement and optimize products, features and experiences.
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05
Concept Testing
Validate ideas and optimize new products through primary market research that captures real consumer reactions before launch.
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06
Channel Effectiveness and Mystery Shopping
Test the efficacy of your organization’s main channels, or even customer service channels.
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Audience Understanding
07
Market Segmentation & Persona Development
Identify segments/personas for product/marketing and activate the results across your team, stakeholders and agencies.
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08
Customer Experience & Journey Mapping
Help understand and improve interactions with customers. Visualize the entire customer experience.
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09
Customer Communities
Have a dedicated group of customers “on call” to provide insights, foster loyalty, and enhance product/feature development.
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Thought Leadership & Strategic Activation
10
Thought Leadership
Use primary research to drive and inform innovative content for stories, webinars, reports or proposals.
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11
Activation Workshops
Facilitate a discussion to activate insights directly into strategy and tactics.
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