Build What
You Need

Our research methods are always tailored specifically to your organization and your goals.

Learn more

Problems we solve

We discover and develop insights that are uniquely relevant to your organization. Backed by independent research and targeted data, these insights draw clear conclusions that lead to direct actionable solutions.



Brand Tracking

Understand how you and your competitors are doing and what levers you can pull to move your brand forward.
View case study


Brand Positioning

Identify how your brand is 
positioned vis-à-vis competitors.
View case study


UX Testing

Improve user satisfaction, support better user engagement and optimize products, features and experiences.
View case study


Channel or Location Evaluations

Test the efficacy of your organization’s main channels, or even customer service channels.
View case study


Innovation & New Concept Testing

Assess market acceptance of new products, services, or features with existing and prospective audiences.
View case study


Campaign/Ad Testing & Message Testing

Test advertising and message at early-stage strategy, early-stage creative, or late-stage creative development.
View case study



Market Segmentation
 & Persona Development

Identify segments/personas for product/marketing and activate the results across your team, stakeholders and agencies.
View case study


Customer Experience & Journey Mapping

Help understand and improve 
interactions with customers. Visualize 
the entire customer experience.
View case study


Customer Communities

Have a dedicated group of customers “on call” to provide insights, foster loyalty, and enhance product/feature development.
View case study

Schedule a consultation

with our experts.

Reach out

Learn more about Lux and our team

Learn more

Check out our FAQ for more information about our techniques and solutions.

Learn more

“They’re very genuine and truthful about sharing sensitive information.”

David Miller  President, Stoke Strategy

More Reviews

Trusted by

Amazon Logo

Nintendo Logo

Bluetooth Logo

FitBit Logo

Ancestry Logo