Build What
You Need

Our primary market research methods are always tailored specifically to your organization and your goals.

Learn more

Problems we solve

We discover and develop quantitative and qualitative insights that are uniquely relevant to your organization. Backed by independent research and targeted data, these insights draw clear conclusions that lead to direct actionable solutions.

 

01

Brand Tracking

Understand how you and your competitors are doing and what levers you can pull to move your brand forward.
View case teaser

02

Brand Positioning

Identify how your brand is positioned vis-à-vis competitors via competitive analysis.
View case teaser

03

UX Testing

Improve user satisfaction, support better user engagement and optimize products, features and experiences.
View case teaser

04

Channel or Location Evaluations

Test the efficacy of your organization’s main channels, or even customer service channels.
View case teaser

05

Innovation & New Concept Testing

Assess market acceptance of new products, services, or features with existing and prospective audiences.
View case teaser

06

Campaign/Ad Testing & Message Testing

Test advertising and message at early-stage strategy, early-stage creative, or late-stage creative development.
View case teaser

 
 

07

Market Segmentation
 & Persona Development

Identify segments/personas for product/marketing and activate the results across your team, stakeholders and agencies.
View case teaser

08

Customer Experience & Journey Mapping

Help understand and improve interactions with customers. Visualize the entire customer experience.
View case teaser

09

Customer Communities

Have a dedicated group of customers “on call” to provide insights, foster loyalty, and enhance product/feature development.
View case teaser

Schedule a consultation

with our experts.

Reach out


Learn more about Lux and our team

Learn more


Check out our FAQ for more information about our techniques and solutions.

Learn more

“They’re very genuine and truthful about sharing sensitive information.”

David Miller  President, Stoke Strategy

More Reviews


Trusted by

Amazon Logo

Nintendo Logo

Bluetooth Logo

FitBit Logo

Ancestry Logo