For 15 years, we’ve built trusted partnerships based on providing honesty, approachability and measurable value. Paired with our future-focused mindset, we uncover market and industry insights that lead to action and deliver knowledge that grows brands.
We are proudly a woman-owned and BIPOC-owned agency. Founded in 2009 by Claire Booth, she and current co-owner and CEO, Hanson Lok, have developed a collective of passionate research experts. As a boutique, locally-owned firm, we only recommend what we think is the right research approach to answer your research and organizational questions. Our focus is always to design and execute programs that offers the most value to our clients –we do not have department or panel quotas to meet. We curate the right tools, approaches, and partners to exceed our clients’ expectations and experience.
As a full service, award-winning agency, Lux provides tailored solutions to help clients of all sizes across a wide range of industries. With headquarters in North Vancouver and an office in Seattle, we are the past winners of Small Business BC’s Employer of the Year and the Qualitative Research Consultants Association of North America’s winner for Excellence and Innovation.
Each of us gravitated to our industry because we are inherently curious and motivated by a thirst to always be learning.
Underlying everything we do is a powerful belief that things can be better. It’s what enables us to continue to grow, both professionally and personally.