A Unique Perspective

We see the world differently so that you can stay a step ahead.

Who we are

For 15 years, we’ve built trusted partnerships based on providing honesty, approachability and measuring value. Paired with our future-focused mindset, Lux Insights uncovers primary market research and industry insights that lead to action and deliver knowledge that grows brands.

We help our clients look beyond the ‘what’ to the ‘so what’ and then ‘now what’ – so that our clients can make decisions and move forward with confidence.

Lux Insights is proudly a woman-owned and BIPOC-owned agency. Founded in 2009 by Claire Booth, she and current co-owner and CEO, Hanson Lok, have developed a collective of passionate research experts. As a boutique, locally-owned firm, Lux Insights only recommends what we think is the right research approach to answer your research and organizational questions. Our focus is always to design and execute programs that offer the most value to our clients –we do not have department or panel quotas to meet. We curate the right tools, approaches, and partners to exceed our clients’ expectations and experience.

As a full service, award-winning agency, Lux provides tailored solutions to help clients of all sizes across a wide range of industries. With headquarters in North Vancouver and an office in Seattle, we are the past winners of Small Business BC’s Employer of the Year and the Qualitative Research Consultants Association of North America’s winner for Excellence and Innovation.

We are proudly a woman-owned and BIPOC-owned agency. Founded in 2009 by Claire Booth, she and current co-owner and CEO, Hanson Lok, have developed a collective of passionate research experts. As a boutique, locally-owned firm, we only recommend what we think is the right research approach to answer your research and organizational questions. Our focus is always to design and execute programs that offers the most value to our clients –we do not have department or panel quotas to meet. We curate the right tools, approaches, and partners to exceed our clients’ expectations and experience.

Why partner with us

We proudly punch above our weight. We’ve partnered with local, national and global brands to help them make business decisions with confidence.

Our team of insights specialists combine methodological and sector expertise, consulting on all aspects of a project from design through execution, reporting, and activation.

But we don’t go it alone. We have a roster of best-in-class partners, some long-term, established relationships and others offering new, innovative tools and approaches. This network of partners enables us to curate a best-in-class approach and experience for you and your business.

Our Team

Anjali Côté

Insights Analyst

Cara Embree

Senior Insights Manager

Carmen Chang

Senior Consultant

Claire Booth

Founder

Édouard Perron

Senior Insights Analyst

Frankie Aeng

VP - Client Experience

Hanson Lok

CEO

Jeff Jefkins

President

Michelle Peng

Insights Manager

Nune Hovhannisyan

VP - Client Experience

Kiba

私は芝犬です。(I am a Shiba Inu.)

Our Values

Our core values are a part of what we do in ensuring superior client experiences.

Learn more

01

Curiosity

Each of us gravitated to our industry because we are inherently curious and motivated by a thirst to always be learning.

02

Optimism

Underlying everything we do is a powerful belief that things can be better. It’s what enables us to continue to grow, both professionally and personally.

03

Courage

We aren’t afraid to try new things in order to provide a better experience for our clients, for our respondents and for ourselves. We stand behind our ideas and recommendations, and we have the courage to explore new thinking.

A Unique Perspective

We see the world differently so that you can stay a step ahead.

For 15 years, we’ve built trusted partnerships based on providing honesty, approachability and measuring value. Paired with our future-focused mindset, Lux Insights uncovers primary market research and industry insights that lead to action and deliver knowledge that grows brands.

We proudly punch above our weight. We’ve partnered with local, national and global brands to help them make business decisions with confidence.

Our Team

Our Values

01

02

03

Awards

2025 Clutch Awards for Retail, Financial Services and Information Technology

Clutch Award for Top Market Research Company

SBBC’s Best Employer Winner

Qually Winner: QRCA’s Annual Award for Qualitative Excellence

North Vancouver BEA Finalist for Business Person of the Year – Claire Booth

See how we solve problems.