A Unique Perspective

We see the world differently so that you can stay a step ahead.

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Who we are

For 15 years, we’ve built trusted partnerships based on providing honesty, approachability and measurable value. Paired with our future-focused mindset, we uncover market and industry insights that lead to action and deliver knowledge that grows brands.

Group Meeting

We help our clients look beyond the ‘what’ to the ‘so what’ and then ‘now what’ – so that our clients can make decisions and move forward with confidence.

We are proudly a woman-owned and BIPOC-owned agency. Founded in 2009 by Claire Booth, she and current co-owner and CEO, Hanson Lok, have developed a collective of passionate research experts. As a boutique, locally-owned firm, we only recommend what we think is the right research approach to answer your research and organizational questions. Our focus is always to design and execute programs that offers the most value to our clients –we do not have department or panel quotas to meet. We curate the right tools, approaches, and partners to exceed our clients’ expectations and experience.

As a full service, award-winning agency, Lux provides tailored solutions to help clients of all sizes across a wide range of industries. With headquarters in North Vancouver and an office in Seattle, we are the past winners of Small Business BC’s Employer of the Year and the Qualitative Research Consultants Association of North America’s winner for Excellence and Innovation.

We are proudly a woman-owned and BIPOC-owned agency. Founded in 2009 by Claire Booth, she and current co-owner and CEO, Hanson Lok, have developed a collective of passionate research experts. As a boutique, locally-owned firm, we only recommend what we think is the right research approach to answer your research and organizational questions. Our focus is always to design and execute programs that offers the most value to our clients –we do not have department or panel quotas to meet. We curate the right tools, approaches, and partners to exceed our clients’ expectations and experience.

As a full service, award-winning agency, Lux provides tailored solutions to help clients of all sizes across a wide range of industries. With headquarters in North Vancouver and an office in Seattle, we are the past winners of Small Business BC’s Employer of the Year and the Qualitative Research Consultants Association of North America’s winner for Excellence and Innovation.

Why partner with us

We proudly punch above our weight. We’ve partnered with local, national and global brands to help them make business decisions with confidence.

Our team of insights specialists combine methodological and sector expertise, consulting on all aspects of a project from design through execution, reporting, and activation.

But we don’t go it alone. We have a roster of best-in-class partners, some long-term, established relationships and others offering new, innovative tools and approaches. This network of partners enables us to curate a best-in-class approach and experience for you and your business.


Our Team

Andrew Paraninfi

Insights Analyst

Cara Embree

Senior Insights Manager

Carmen Chang

Senior Consultant

Claire Booth

Founder

Douglas Amundaray

Senior Insights Manager

Frankie Aeng

VP - Client Experience

Hanson Lok

CEO

Jeff Jefkins

President

Nune Hovhannisyan

VP - Client Experience

Tanisha Agarwal

Insights Analyst

Kiba

私は芝犬です。(I am a Shiba Inu.)


Our Values

Our core values are a part of what we do in ensuring superior client experiences.

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01

Curiosity

Each of us gravitated to our industry because we are inherently curious and motivated by a thirst to always be learning.


02

Optimism

Underlying everything we do is a powerful belief that things can be better. It’s what enables us to continue to grow, both professionally and personally.


03

Courage

We aren’t afraid to try new things in order to provide a better experience for our clients, for our respondents and for ourselves. We stand behind our ideas and recommendations, and we have the courage to explore new thinking.

Awards


Clutch Award for Top Market Research Company

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SBBC’s Best Employer Winner

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Qually Winner: QRCA’s Annual Award for Qualitative Excellence

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North Vancouver BEA Finalist for Business Person of the Year – Claire Booth

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See how we solve problems.

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