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Cara Embree, one of our Senior Research Managers, recently attended Greenbook’s Insights Innovation Exchange (IIEX) North American conference in sunny Austin, TX. Below, in her own words, she summarizes some of the learnings she brought home from the lone-star state. Making Research More Human-Centric With AI as an ever-trending topic, it is important to keep in mind that the whole purpose of market research is to connect with human beings – your customers, members, employees and prospects. Here are a few ways to bring human-centricity to the forefront of your research: Creating space for empathy. Research participants are humans – […]<\/p>\n <\/div>\n