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\n Unleashing the Potential of Qualitative Research: Reflections from the QRCA Annual Conference<\/a>\n <\/div>\n
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Grace Williams, one of Lux Insights\u2019 qualitative experts, attended the QRCA (Qualitative Research Consultants Association) conference in Charlotte, North Carolina this March. She returned energized, inspired, and excited about the future of qualitative research. Below, Grace shares some reflections on her experience. Attending my first QRCA conference, I embraced the opportunity to learn from, and […]<\/p>\n <\/div>\n

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\n Primary Market Research: Definition, Examples, and Methods<\/a>\n <\/div>\n
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Primary research is an important aspect of creating and sustaining a successful, profitable business. However, to execute it appropriately, one first needs to know how it what it is, how to do it, and to have examples that have proven to work in the real world. Using primary market research for business success is an […]<\/p>\n <\/div>\n

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