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\n Promotion News From Lux & Get More From Qual \u2013 One Participant At A Time<\/a>\n <\/div>\n
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Improving the Qualitative Participant Experience An Article by Marnie Mochnacz, Senior Consultant Qualitative Research For qualitative researchers, it\u2019s the people we talk to that make our job so worthwhile. It\u2019s an honour and a delight to be able to listen to someone and really hear their story. So how do we improve their experience and ensure they feel safe in sharing their thoughts and feelings with us? Be Empathetic Qualitative research involves asking Participants about their experience in things that happen in their lives, in a kind and supportive way. When done correctly it enables researchers to obtain insights into […]<\/p>\n <\/div>\n

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\n Lux News: Jeff Jefkins\u2019 Promotion and a new Lux Brand<\/a>\n <\/div>\n
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Letter from Claire Booth and Hanson Lok, Co-Owners of Lux \u201cToday we are thrilled to announce the promotion of Jeff Jefkins to President of Lux Insights. We have known and worked with Jeff for over 20 years in a number of different capacities. His empathy and care, coupled with his strategic perspective and experience have made him indispensable to our clients and team. Since he joined us six years ago from Vision Critical (now Alida), Jeff has been a driving force in our evolution. As of August 1, Jeff assumes the day-to-day leadership at Lux and Hanson Lok moves to […]<\/p>\n <\/div>\n

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\n Inspiring Excellence at Lux Insights<\/a>\n <\/div>\n
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At Lux, we talk a lot about \u201cflourishing\u201d \u2013 for our clients, our participants, and each other. This past year, we developed two Centres of Excellence; one for qualitative research and one for quantitative research. The purpose was to put research excellence at the forefront of all that we do. This includes developing effective and efficient processes, providing ongoing training, and staying informed on the latest research innovations. By creating these Centres of Excellence, we benefit three key audiences: For our clients, it enables us to provide best in class research approaches and apply the latest research techniques and tools. […]<\/p>\n <\/div>\n

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\n The Human Element in a Tech Forward World<\/a>\n <\/div>\n
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Cara Embree, one of our Senior Research Managers, recently attended Greenbook’s Insights Innovation Exchange (IIEX) North American conference in sunny Austin, TX. Below, in her own words, she summarizes some of the learnings she brought home from the lone-star state. Making Research More Human-Centric With AI as an ever-trending topic, it is important to keep in mind that the whole purpose of market research is to connect with human beings – your customers, members, employees and prospects. Here are a few ways to bring human-centricity to the forefront of your research: Creating space for empathy. Research participants are humans – […]<\/p>\n <\/div>\n