Top 5 Marketing Trends for 2015

12/31/2014   By: Lux Insights

Top 5 Marketing Trends for 2015 according to Marketing Week:

  1. Everyday feminism – ensuring more women are in the right place to make key product and marketing decisions
  2. More personalized, data-driven pricing and being transparent about it (rewarding loyalty, for example)
  3. Post-Demographic Consumerism – throw out traditional behavioral assumptions based on old-school gender/age etc.
  4. Dark Social – increase in content shared through untrackable channels
  5. Rejection of established industries – the sharing economy is only the beginning…